Disregard parading your curves for a moment, because lips are more important. An Important research at Manchester University found that lips are a lady's most attractive physical characteristic. When you consider how much women like Angelina Jolie and Scarlett Johansson are desired for, it's difficult to contend against it. For additional credit, pink and red lipstick were found to hold a man's attention significantly more. If all else fails, trust us and go red. it's a classic and it always works.